March 18, 2024
Derek Lochbaum is the executive director of Trademarks and Licensing which protects and preserves the University's names, logos, landmarks and other distinctive assets.
Trademarks and Licensing
Mission
The Office of Trademarks and Licensing was established to promote the University through licensed products, preserve the University’s trademark history and identity, protect the University’s image, and use its profit to support need-based and merit-based scholarships.
100% of the net revenue from Trademark and Licensing program royalties is used to help fund need-based and merit-based scholarships.
Resources
Why Buy Carolina?
News
College Colors Day 2023
August 28, 2023
Put on your Carolina gear and join fellow Tar Heels to celebrate this year’s UNC College Colors Day on Friday, September 1.