Skip to main content

Trademarks and Licensing


The Office of Trademarks and Licensing was established to promote the University through licensed products, preserve the University’s trademark history and identity, protect the University’s image, and use its profit to support need-based and merit-based scholarships.

100% of the net revenue from Trademark and Licensing program royalties is used to help fund need-based and merit-based scholarships.
Student holding a football


Why Buy Carolina?


Derek Lochbaum
Faces of F&O: Derek Lochbaum

March 18, 2024

Derek Lochbaum is the executive director of Trademarks and Licensing which protects and preserves the University's names, logos, landmarks and other distinctive assets.

College Colors Day logo
College Colors Day 2023

August 28, 2023

Put on your Carolina gear and join fellow Tar Heels to celebrate this year’s UNC College Colors Day on Friday, September 1.