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Trademarks and Licensing

The Office of Trademarks and Licensing was established to promote the University through licensed products, preserve the University’s trademark history and identity, protect the University’s image, and use its profit to support need-based and merit-based scholarships.

Resources

DID YOU KNOW?

100% of the net revenue from Trademark and Licensing program royalties is used to help fund need-based and merit-based scholarships.

Why Buy Carolina?

For details on obtaining a license, reporting an unlicensed product, and more, visit our Frequently Asked Questions. If you still have questions or need further help, feel free to contact us directly. We’re here to assist you!

News

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College Colors Day 2024

August 28, 2024

Put on your Carolina gear and join fellow Tar Heels to celebrate this year’s UNC College Colors Day on Friday, August 30.

Derek Lochbaum
Faces of F&O: Derek Lochbaum

March 18, 2024

Derek Lochbaum is the executive director of Trademarks and Licensing which protects and preserves the University's names, logos, landmarks and other distinctive assets.

College Colors Day logo
College Colors Day 2023

August 28, 2023

Put on your Carolina gear and join fellow Tar Heels to celebrate this year’s UNC College Colors Day on Friday, September 1.