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Trademarks and Licensing


The Office of Trademarks and Licensing was established to promote the University through licensed products, preserve the University’s trademark history and identity, protect the University’s image, and use its profit to support need-based and merit-based scholarships.

100% of the net revenue from Trademark and Licensing program royalties is used to help fund need-based and merit-based scholarships.
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Why Buy Carolina?


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College Colors Day 2023

August 28, 2023

Put on your Carolina gear and join fellow Tar Heels to celebrate this year’s UNC College Colors Day on Friday, September 1.

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Day of Champion

September 13, 2022

Join us Monday, Sept. 19 for the Day of Champion, featuring educational panels, activities and giveaways, and the opportunity to engage with leaders in corporate marketing and sustainability.