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Trademarks and Licensing is an extension of the University’s overall branding efforts and serves four primary purposes:

  • Promote the University through licensed products, agreements and other promotional activities.
  • Preserve the University’s history by conserving and maintaining historically and culturally significant trademarks.
  • Protect the University’s image and reputation through trademark usage and ensure that trademark use for commercial purposes meets our standards and legal requirements.
  • Profit from the sale of officially licensed merchandise and other licensing agreements, fulfilling our mission to support need-based and merit-based scholarships.

100% of the net revenue from Trademark and Licensing program royalties is used to help fund need-based and merit-based scholarships.

Trademarks and Licensing reports to the Associate Vice Chancellor for Real Estate and Campus Enterprises.