About

Trademarks and Licensing is an extension of the University’s overall branding efforts and serves four primary purposes:

• Promote the University through licensed products, agreements and other promotional activities.
• Preserve the University’s history by conserving and maintaining historically and culturally significant trademarks.
• Protect the University’s image and reputation through trademark usage and ensure that trademark use for commercial purposes meets our standards and legal requirements.
• Profit from the sale of officially licensed merchandise and other licensing agreements, fulfilling our mission to support need-based and merit-based scholarships.

100% of the net revenue from Trademark and Licensing program royalties is used to help fund need-based and merit-based scholarships.