Trademarks and Licensing is an extension of the University’s overall branding efforts and serves four primary purposes:
- Promote the University through licensed products, agreements and other promotional activities.
- Preserve the University’s history by conserving and maintaining historically and culturally significant trademarks.
- Protect the University’s image and reputation through trademark usage and ensure that trademark use for commercial purposes meets our standards and legal requirements.
- Profit from the sale of officially licensed merchandise and other licensing agreements, fulfilling our mission to support need-based and merit-based scholarships.
100% of the net revenue from Trademark and Licensing program royalties is used to help fund need-based and merit-based scholarships.
Trademarks and Licensing reports to the Associate Vice Chancellor for Real Estate and Campus Enterprises.